Survey Results

Please select your region

	Region - Please select your region
	Choice	Count	Percentage of Sample Answering	Percentage of Sample Asked	Percentage of Total Sample
	Boston	25	8.8%	8.8%	8.8%
	Central	63	22.3%	22.3%	22.3%
	Metrowest	30	10.6%	10.6%	10.6%
	Northeast	46	16.3%	16.3%	16.3%
	Southeastern	55	19.4%	19.4%	19.4%
	Western	64	22.6%	22.6%	22.6%

How did you promote your Summer Reading Program? (please check all that apply)

	PR - How did you promote your Summer Reading Program? (please check all that apply)
	Choice	Count	Percent of Sample Asked	Percent of Total Sample
	School Visits	178	62.9%	62.9%
	Flyer in student's end of year report card promoting library summer reading program	102	36.0%	36.0%
	Flyers	259	91.5%	91.5%
	Newspaper Articles/Ads	220	77.7%	77.7%
	Library Home Page	228	80.6%	80.6%
	Library's ReadsinMA webpage	102	36.0%	36.0%
	Other (please specify in “COMMENTS” section at the end of this survey)	76	26.9%	26.9%

THE MBLC's summer reading promotional campaign included banner ads on newspaper websites, radio ads, and promotion on the statewide website: www.mass.gov/libraries . In your opinion, which was most effective in attracting people to your summer reading program? Please check the most effective.

	MBLCPR - THE MBLC's summer reading promotional campaign included banner ads on newspaper websites, radio ads, and promotion on the statewide website: www.mass.gov/libraries . In your opinion, which was most effective in attracting people to your summer reading program? Please check the most effective.
	Choice	Count	Percentage of Sample Answering	Percentage of Sample Asked	Percentage of Total Sample
	Banner Ads	107	37.9%	37.8%	37.8%
	Radio Ads	92	32.6%	32.5%	32.5%
	www.mass.gov/libraries	83	29.4%	29.3%	29.3%

Please Rate the following program components: - A

	Very Good	Good	Satisfactory	Fair	Poor
Theme	189.00	66.00	19.00	7.00	0.00
Poster	86.00	101.00	52.00	28.00	14.00
Bookmarks	48.00	80.00	87.00	42.00	23.00
Reading Records	55.00	92.00	66.00	37.00	22.00
Certificates	86.00	83.00	60.00	21.00	7.00
YA Cards	29.00	74.00	70.00	24.00	19.00
Online Clip Art	68.00	96.00	66.00	27.00	13.00
Online Manual	41.00	97.00	82.00	30.00	18.00
Coupons to Massachusetts Tourist Attr...	88.00	93.00	46.00	18.00	13.00
JanWay Incentive Products	48.00	92.00	68.00	33.00	15.00
MRLS Summer Reading Program Planning ...	42.00	95.00	68.00	18.00	11.00

Very Good

0

Good

0

Satisfactory

0

Fair

0

Poor

0

Theme

Very Good

189

Good

66

Satisfactory

19

Fair

7

Poor

0

Poster

Very Good

86

Good

101

Satisfactory

52

Fair

28

Poor

14

Bookmarks

Very Good

48

Good

80

Satisfactory

87

Fair

42

Poor

23

Reading Records

Very Good

55

Good

92

Satisfactory

66

Fair

37

Poor

22

Certificates

Very Good

86

Good

83

Satisfactory

60

Fair

21

Poor

7

YA Cards

Very Good

29

Good

74

Satisfactory

70

Fair

24

Poor

19

Online Clip Art

Very Good

68

Good

96

Satisfactory

66

Fair

27

Poor

13

Online Manual

Very Good

41

Good

97

Satisfactory

82

Fair

30

Poor

18

Coupons to Massachusetts Tourist Attr...

Very Good

88

Good

93

Satisfactory

46

Fair

18

Poor

13

JanWay Incentive Products

Very Good

48

Good

92

Satisfactory

68

Fair

33

Poor

15

MRLS Summer Reading Program Planning ...

Very Good

42

Good

95

Satisfactory

68

Fair

18

Poor

11

	QComponentRating - Please Rate the following program components: - A
	Topic	Very Good	Good	Satisfactory	Fair	Poor	Not Answered	Not Asked
	Theme	189	66	19	7	0	2	0
	Poster	86	101	52	28	14	2	0
	Bookmarks	48	80	87	42	23	3	0
	Reading Records	55	92	66	37	22	11	0
	Certificates	86	83	60	21	7	26	0
	YA Cards	29	74	70	24	19	67	0
	Online Clip Art	68	96	66	27	13	13	0
	Online Manual	41	97	82	30	18	15	0
	Coupons to Massachusetts Tourist Attractions	88	93	46	18	13	25	0
	JanWay Incentive Products	48	92	68	33	15	27	0
	MRLS Summer Reading Program Planning Wiki	42	95	68	18	11	49	0

Did you participate in the ReadsinMa.org online summer reading program?

	ReadsinMAParticipation - Did you participate in the ReadsinMa.org online summer reading program?
	Choice	Count	Percentage of Sample Answering	Percentage of Sample Asked	Percentage of Total Sample
	Yes	126	44.8%	44.5%	44.5%
	No	155	55.2%	54.8%	54.8%

If so, which component did your library use:

	TabsReadsinMA - If so, which component did your library use:
	Choice	Count	Percent of Sample Asked	Percent of Total Sample
	Children's	108	38.2%	38.2%
	Teen	83	29.3%	29.3%
	Adult	29	10.2%	10.2%
	Other	12	4.2%	4.2%